As we all know, law firms put together a wealth of excellent marketing material: newsletters, brochures, practice group updates, listings of victories and other positive client outcomes, etc.
In addition to mailing (and e-mailing) these to clients and making them available on a law firm's public website, publishing this information on a secure, client-portal is also a best practice.
These portals could be for existing clients or they could be for prospective clients. One of the wonderful aspects of a client portal is that it provides customized information for clients that they are more likely to review and appreciate.
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