Many law firms write monthly or quarterly newsletters about recent events and trends within their areas of expertise. These newsletters are frequently mailed to clients within a practice group or placed on law firm websites.
Using law firm portals, a firm can place these materials on a client specific site. This might, for example, direct a client specifically to some writings which provide visibility of a firm's outstanding insurance law department for a firm currently representing a client in product liability work. If awareness of a firm's other areas of expertise can be raised with existing clients, this opens the door for law firms to get more opportunities to bid on additional RFP's or other types of revenue expansion opportunities.
