I read with interest a recent article on the Law Marketing Portal dated December 28, 2004 written by Charles Maddock which cited reasons such as lack of responsiveness and cost management as some key reasons clients seek other law firms to represent them.
Why was this of interest to me?
Think about how putting up client portals can help a law firm avoid these "reasons for getting fired". Portals can communicate more effectively with clients, providing them with information "anytime, anywhere", helping avoid the perception of "lack of responsiveness". They also can help disseminate information and data to clients without incurring mailing/distribution costs, helping contribute to cost containment. And, they can help improve the quality of legal work by allowing more and more attorneys to contribute to work product by improving the ability to review prior work, or to communicate about current issues of note.
For all of these reasons, it would seem to me to be helpful to consider putting up client portals for any client a law firm wishes to retain on a long-term basis.
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