Recently, on the Legal Marketing Association LISTSERV (LMA), there was a dialogue about what type of special events a law firm might run at conventions or other special events to generate interest in the firm.
Here's an idea on how a law firm portal might be used -- why not ask the clients directly? Perhaps one of your clients has a particular interest and you can pursue it with them (a sporting event, local site, cultural event, etc...). If this is the case, what better way to get their attention and discuss possible opportunities with the client.
And, you never know, this client might drag another colleagues from other companies or associates from other companies with whom your law firm might be interested in representing.
Why guess when you can solicit actual feedback -- using an on-line portal!!!
No comments:
Post a Comment